Book Review: “The Bestseller Code: Anatomy of the Blockbuster Novel” by Jodie Archer & Matthew L. Jockers, published by St. Martin’s Press, 2016
We’ve all read about studies that made us scratch our heads—research results that told us things we already knew, such as a healthy diet is key to living longer and people who exercise are in better shape than couch potatoes. “The Bestseller Code” is one of those studies. (more…)